Toyota’s Good for Footy: Powering Grassroots AFL Clubs Across Australia

Australian rules football is more than a weekend sport. It is a central part of many Australian communities where volunteers, families, players, and supporters all come together to keep local clubs thriving. Running a community club takes resources, dedication, and reliable funding. This is exactly why Toyota’s Good for Footy initiative has become one of the most important community sport programs in the country.

What Is the Toyota Good for Footy Raffle

The Toyota Good for Footy Raffle is a completely cost-free fundraising program that helps AFL and AFLW community clubs raise money by selling raffle tickets for major prizes supplied by Toyota. Clubs keep every dollar they raise which gives them an incredibly powerful and risk free way to support their club & its financial needs. 

In 2025, the raffle helped clubs across Australia generate more than $1,173,000 dollars for 837 AFL & AFLW clubs across Australia and has raised over $12.6 million dollars for grassroots footy clubs since its inception. These fundraising outcomes reflect how much the Good For Footy initiative continues to grow.

How the Good For Footy Raffle Works

The raffle is easy for clubs to participate in and for supporters to engage with. Tickets cost $5 which keeps it affordable for families and the community alike, and every dollar raised from each ticket purchased goes directly to the club selected by the buyer. Toyota covers all operational costs so clubs receive the full value of their fundraising efforts. 

For AFL & AFLW clubs who would like to get involved, Toyota also provides a range of free promotional resources which makes the entire process simple to run and promote. Even small clubs with limited volunteers can execute strong and professional campaigns

What Prizes Are Available

The raffle continues to attract widespread attention because the prize offerings are truly exciting. Supporters have the opportunity to win a range of brand-new Toyota vehicles. Generally, 3 brand new Toyota vehicles are included in the prize pool along with exclusive AFL experiences and coaching sessions featuring AFL talent. In addition, money cannot buy experiences such as AFL Grand Final tickets with travel and accommodation are included in some seasons. The 2026 prize pool has yet to be announced!

Why the Initiative Matters

Community footy clubs rely on support and fundraising efforts to upgrade equipment, improve facilities, purchase uniforms, and deliver programs that welcome new and returning players, and through the Good For Footy program every ticket sold helps clubs strengthen their programs 

Toyota’s Good for Footy initiative supports the volunteers who keep clubs running. It helps families by keeping participation costs manageable. It helps young players get access to better facilities and gear. Most importantly, it helps preserve the powerful community spirit that exists around local footy.

Toyota’s Ongoing Commitment to Local Football

Toyota has supported grassroots AFL programs since 2015. Over the years, the program has expanded significantly and continues to be one of the most impactful corporate-backed community sport initiatives in Australia. With fundraising totals growing and club participation increasing each year, Toyota remains committed to helping local footy thrive well into the future.

How Clubs Can Join In

Clubs can register to participate by setting up an online fundraising page and using Toyota’s free tools to promote the raffle. Registration is simple and comes at no cost to the club. Supporters who want to help can buy a ticket online, knowing their contribution goes entirely to their preferred club while also giving them the chance to win incredible prizes.